Everything Related to Communications at Metro = FAIL
If you are lucky enough to be a subscriber to Metro's email press release list-serv, you may be getting up to 300 emails today alone!
Metro began experiencing a problem with its Internet email notification system for news releases at 10:45 a.m. today (Wednesday, July 22) and press releases dating back to 2003 are mistakenly being sent out to subscribers.
Email subscribers can expect as many as 300 emails sent from METRO: Press Release with the subject heading beginning with Metro News.
They say this is because of an IT glitch. I am starting to feel sorry for some of the people over at WMATA. NOTHING is going right for them. Safety, infrastructure, budgeting...that is all really hard stuff. Problems and complaints are expected regardless. But communications and IT? This stuff is easy Metro! COME ON! Can you really not hire someone to run communications and IT that has one ounce of private sector experience?
If you follow us, you've read in the past about how worthless the Metro twitter announcements are about line disruptions and how commonly they are just plain wrong. Again, this stuff is the easy stuff Metro. Get it right. I, like 10,000 other professionals in this city, could easily run a competent and advanced technology and communications department for you. Your brand, image and public perception is terrible - get the small stuff right and it will go a long, long way.
Full release here.
(I guess there is some irony in me bitching about how bad their communications are by pointing at a timely press release alerting the public to their failures?)

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